Fashion

Relevant Experience

TU Fashion, New Orleans, LA
Editor-in-Chief of Web(Sept 2022 – May 2025)

• Redesigned and expanded tulanefashion.com using JavaScript and HTML, adding new pages, features, and articles — resulting in a 500% YoY increase in reach

• Developed and optimized site functionality through SEO, A/B testing, and a new search feature, improving user experience and driving measurable engagement

• Launched the “Wave-Maker” campaign, achieving a 1,000% increase in site traffic within the first month

• Co-launched @tufashpublications, an Instagram dedicated to digital and print publications, generating up to 34K monthly views since January 2025

• Optimized LinkedIn content strategy, driving increased website traffic and brand visibility∙ Redesigned and expanded tulanefashion.com using JavaScript and HTML, adding new pages, features, and articles — resulting in a 500% YoY increase in reach ∙ Developed and optimized site functionality through SEO, A/B testing, and a new search feature, improving user experience and driving measurable engagement ∙Launched the “Wave-Maker” campaign, achieving a 1,000% increase in site traffic within the first month ∙ Co-launched @tufashpublications, an Instagram dedicated to digital and print publications, generating up to 34K monthly views since January 2025 ∙ Optimized LinkedIn content strategy, driving increased website traffic and brand visibility

DressUp Media
Early-Stage Product Developer(Nov 2024 – April 2025)

• Built foundational front-end architecture for an early-stage fashion tech app

• Translated user interview data into actionable UX/UI improvements that shaped core product features

JumpCrew
Marketing & Social Media Intern(Jan 2024 – Apr 2024)

• HubSpot Certified — developed a social media marketing strategy for adpost.ai

• Supported brand and product marketing initiatives across multiple publishers and business partnerships

• HubSpot Certified — developed a social media marketing strategy for adpost.ai ∙ Supported brand and product marketing initiatives across multiple publisher and business partnerships

DC Fashion Week
Press Pass

New Orleans Fashion Week
Press Pass

• Assisted backstage and authored a column about the experience for TU Fashion.

Ports & Company, Cohasset, MA
Social Media Manager & Sales Assistant (May 2021 – Aug 2021)

• Created and managed digital marketing content to strengthen brand presence and increase audience engagement.
  • Supported wholesale operations by assisting with seasonal inventory transitions and demand planning.
  • Delivered exceptional retail customer service, contributing to sales growth, client retention, and overall store performance.

Aubuchon Hardware, Cohasset, MA
Store Operations & Customer Engagement Lead (June 2019 – May 2021)

• Created marketing campaigns and advertisements to enhance store visibility and attract customers.

• Designed an inventory management tool to optimize stock control and streamline operations.

• Gained leadership experience by learning under management during my senior year of High School.

• Created marketing campaigns and advertisements to enhance store visibility and attract customers.

• Designed an inventory management tool to optimize stock control and streamline operations.

• Gained leadership experience by learning under management during my senior year of High School

Parsons of Paris: Inside the Business of Fashion and Luxury (Aug – Sept 2024)

• Explored brand heritage, sustainability, and social media strategies in the luxury fashion industry.